Vision:
To make Roqi Line the leading brand in offering elegant, Sharia-compliant attire that adheres to the Islamic dress code (loose-fitting, non-transparent, and non-attention-grabbing), while incorporating a refined modern touch that inspires women with both confidence and modest beauty.
Mission:
We believe that modesty is the essence of beauty, and that a modest woman deserves to look elegant and modern without compromising her values.
Therefore, we offer carefully designed products that reflect her spirit, respect her faith, and express her refinement and femininity, complemented by simple beauty gifts that enhance her self-confidence within a conservative framework.
Modesty
Elegant modesty
Respect for Sharia
Quality
Refined simplicity
Value:
Roqi Line - Narrative
I am a fashion designer, and I believe that Islamic, Sharia-compliant clothing is not merely a religious choice, but a refined expression of a woman’s identity and values.
At the start of my journey, I thought about designing dresses and evening gowns. But I soon realized that most of these pieces did not reflect modesty and were often worn in mixed gatherings or styled in ways that didn’t align with my principles. I then considered abayas, but found that many of them still outlined the body or included eye-catching details that clashed with the Sharia concept of dress.
The real turning point came when I traveled to the Gulf as a designer. There, I fell in love with the wide, flowing black garments—making up nearly 90% of what women wore—crafted with refined elegance and a deep respect for Sharia guidelines: not revealing, not attention-grabbing, and with any embroidery kept dark and minimal.
That’s when the idea for Roqi Line was born:
Why not offer this elevated style of Gulf abayas to Muslim women in Egypt, especially those who are conservative or wear the niqab?
Elegant black abayas, loose-fitting and Sharia-compliant—so instead of having to wait to buy them from Mecca during Umrah, women can find them right here at home, in fabrics and cuts suited to their taste and culture.
I also believe that a Muslim woman is no less beautiful or feminine than those who display their adornment publicly. She is a delicate treasure, deserving of care and elegance in her private life. That’s why I created a complete experience: every abaya comes with a simple beauty gift, a small but thoughtful gesture that celebrates her inner, quiet, and pure beauty.
Roqi Line… refinement in appearance, modesty at the heart.
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